Typically, customers are searching for products using product names, brands, SKUs, etc. But that's not always the case. Sometimes, customers search for product using words that the product owners have not imagined them using. These can be synonyms, antonyms, and even some atypical spelling mistakes. Synonyms apply to both AutoComplete and Search Results page.
For example, the English Rose is a synonym for long stemmed Roses. Most flower product descriptions may only have Long Stemmed Roses. So when a customer is looking for English Roses, the search would typically come back with "No Results Found". However, using synonyms enables customer to type in either term and get results with either of the synonyms. The synonym relationship is multi-direction if you add the two terms above – “English Rose” and “Roses” in the same line meaning English Rose and Roses are synonyms results for “Roses” will also be searched for “English Roses” and the opposite direction will work as well. Results for “English Roses” will be also searched for “Roses.
Another example – adding “dark” and “black” as synonyms results for "black" will also be searched for "dark" and results for "dark" will be also searched for "black". Synonyms allow users to find relevant content the way users actually search for it. In each line, you can add either Multidirectional synonyms or One-directional synonyms. They can be synonyms or even spelling mistakes. The feature helps store owners to close the gap between demand (the way users type) and supply (product listing).
Multidirectional synonyms are comma separated words that have the same meaning. For example, 'tshirt,tee,tee shirt' is a line listing multidirectional synonyms, where each word is a synonym of the other two words.
One-directional synonyms are listed in a line with a '>' sign which stands for the direction of the synonyms. For example, 'smartphone>android,iphone' means that whenever users search for 'smartphone' they should get results for 'android' and 'iphone', but not the other way around. You can also have more than one word on the left side of the synonym "equation": 'cellphone,smartphone>android,iphone' means that whenever users search for 'cellphone' or 'smartphone' they should get results for 'android' and 'iphone' (note that 'cellphone' and 'smartphone' are not synonyms in this equation).
Terms are to be added one by one;
BigData Synonyms Suggestions – we use machine learning techniques to give you tailor-made synonyms suggestions. You may choose synonyms from the right hand list, in yellow, and add them to your synonyms list.